Ask a world level bodybuilder who's a student of the game

Ask five trainers what's the best way to train and eat, and you're bound to get five different answers. This is not necessarily a bad thing, but to the unsuspecting consumer, it could be a nightmare. I know one thing that gives me peace of mind, when I'm inquiring about something I know little about, is talking to someone who seems confident in what they're talking about. 

It gives me a certain comfort level, and believe me my comfort level directly correlates with the amount of money I might be laying out. Knowledge is another key factor. It's important to note that just because someone is confident, doesn't mean they're knowledgeable. They could be a slick con artist. 

I would also be weary of someone whose doing all the talking when I'm inquiring about the things I think I want or need. Someone who really understands human nature is sensitive to that fact, and knows they primarily are the listener in this conversation. What I want and need might not necessarily coincide, which simply means they would miss that important detail if they were only in talk mode. 

There's a unique balance between two people when they're really communicating with each other, especially when a trainer is trying to understand what my wants and needs are, at the same time being the problem solver I need for my legit concerns. 

And finally, to put the nail in the coffin, is to have a trainer succinctly let me know what their strategy will be to help me achieve what I want so I can be fit, healthy and feel good about myself. All of these things will happen when you ask a world level bodybuilder, who's a student of the game, which will result in the consumer getting exactly what they want and need, a legit trainer. 

Stay tuned for more truth talking…

Best, The Truth Talker (Leo Costa Jr)